Many of you have seen the films ‘The Secret’ or ‘What The Bleep Do We Know!?’

Both films use the science of quantum physics to prove something that spiritual leaders like the Dalai Lama have been saying for centuries. The thoughts of individuals can change the world.

This got us thinking.

If individuals alone could change the world, what could groups of passionate people do? We became determined to harness the power of mass consciousness. But one thing worried us: in our frenetic, fast-paced existence when would people have the time?

And then it struck us - everyone has those moments of God-given contemplation while on the toilet. The perfect time for people to give a shit was while taking a shit.

That’s how the “Give a Shit” movement was formed. And that’s how caring became sharing as people shared their shit.

So if you give a shit, share it.